Monday, August 31, 2009

malibu part2

couldnt sleep, got on the road around 530a.m.,  headed north on the pacific coast highway.  made my usual u-turn and park the trusty rental car.  i walked down about 50 yards, so i could see the break from the sidewalk.  to my dismay, it was small, but rideable.  i watched it break a couple sets, and i finally headed out when i saw the one and only surfer catch a decent ride.  it was a middle age women who was on a mission, constantly looking at her watch and looking for the next ride.  i surfed for 2 hours, and within that time, i caught great little rides (probably knee to waist high).  by the time i got out of the water, there were 6 total surfers, if you want to call them that.  but i give them all credit, they paddled out in full suits, waited for a knee high wave, and probably had just as much fun as i did.  

in the afternoon, we ate lunch in beverly hills, with some relatives, and then wandered over to hollywood blvd.  both places were very surreal and very busy.  not my cup of tea.  

later on we traveled to venice beach and checked out mollusk surf shop.  very cool shop.  not alot of junk on sale, and all nice original items.  we then walked the venice strip, and i dont even know where to start with that place.  i guess the only adjective is "chaos".  

tomorrow we head to long beach to check in with shelter surf and then to newport to see dave at almond.  i will let you know how the day goes....

Sunday, August 30, 2009


i got to surf malibu today.  what an awesome wave.  i cant even imagine what that place is like when it is firing.  but there were glimpses of what it could produce.  to be able to glide with such ease and comfort is so refreshing.  the sweet spot is known, and there is no issue always getting back to it.  it just pushes and pushes, and you pull out, and you realize why you ride a log and why you stay stoked.  

there were probably 6 guys out around 6am, all inviting and pretty chill.  the contest started and it pushed us to "thirds", which was just as fun.  i got out of the water around 8am with only complete content.  i hope i dont over surf malibu, and slowly take such a magical place for granted.  but that is the addiction of glide, always looking for the "perfect" wave.  i am fortunate enough to be able to compare any future waves and swells to malibu. 

Saturday, August 29, 2009

santa monica

escential has arrived in a mix of texas air, asheville people, and a little bit of cannes, france.  these are all previous places i have been, and for some odd reason i seem to compare all these places to santa monica, california.  the air has a dry heat, but you can feel the cool sneaking in.  

we arrived around 2pm and got to drive the coast, just for a glance at one of the most recognizable spots in the world, malibu.  there was a grom competition going, but none the less, the wave was perfect.  i couldn't help myself staring at the form and length of this wave, not to mention that there were a thousand people on the beach.  but 4 groms got to surf the sickest right i seen all the way to the beach.  They were not snaked, cut-off, sharing, or even embarking in a "party wave."  I can honestly say, this was the first time i was actually jealous that I was not a part of a surf contest.  

i will be here for 10 days, driving, surfing, and just living.  Hopefully, i will have some interesting stories to tell.....

Wednesday, August 26, 2009

joe courting bill

joe pulido experiencing a little bill, or big bill.... and protected with an escential vest

escential malibu

taking a pilgrimage to cali...

Wednesday, August 19, 2009

east coast

a touch of east coast footage

LEEROY LOGGINS' from Surf Station on Vimeo.

Tuesday, August 18, 2009

phil's funk

couple of photos from phil the thrill. a little different perspective

online store

the online store is up and running, so now the items we have been developing are available. you can click the "for sale" link at or direct with . boardshorts are on the way....

Monday, August 17, 2009

kameron helper

for those of you who dont know kameron brown, you should. look for some of his escential involvment in the future...

Friday, August 14, 2009

cyrus surfline

cyrus representing on surfline, doing shit we all dream to do

photos: sean rowland

Thursday, August 13, 2009

online store

we are about to open the escential online store. you will be able to purchase anything escential makes. shouldn't be long......

no front zip cardigan

fall is coming

Friday, August 7, 2009

t time

get u one

mock 3

we are getting there, let me know if you're interested