Thursday, June 25, 2009

sean "helper"

a young man out in australia contacted me a while back. his name is sean finnelley, and i was finally able to get him a suit. ben conquest took the pictures of sean in the suit, and i was really stoked on them.

sean does some sliding for insight and was recently in the movie "seaworthy", check him out

Wednesday, June 24, 2009


rob out in malibu, keepin it real, and stayin warm

Monday, June 22, 2009


es.cent.ially is going to be the ladies wetsuit line. we are hoping to solidify the patterns and specs by this august, which should give us enough time for the winter season. heres a start for the ladies, and hopefully a seed for a different organism.

Wednesday, June 17, 2009

cannon surf shop

one more, cannon surf shop in oregon. they are getting some 5/4s, hopefully we will see them this coming wetsuit season. you know if you surf in that water, you love to surf...

kennebuck outdoors

keep an eye out for the suits landing in kennebuck outdoors in maine. Check their website,

Hopefully we can get some 5/4s and 4/3s up there for this upcoming season. oh yea, look for the hoods, gloves, and booties.

uk supplier

moving into the international market, check the guys at perfect trim in the uk. here is their site:
stoked. these suits will get to the uk by the end of the month. contact tim, if you're interested in a suit.

Tuesday, June 16, 2009

winter trip

as of now, escential will be in cali for two weeks in august, and then again for sacred craft in october with almond surfboards. in november we are planning a trip to cow bay, and i know i am not much of a planner, but i am going to get a couple of 5/4s, hoods, gloves, and booties and role with it. check these pictures out of novia scotia, and the future business plans for escential.

anyone is welcome to attend our business meetings and winter company picnic

Monday, June 15, 2009


surfing in general is a very complicated organism. trying to place yourself within that organism is even more complicated.

i started escential with the vision to offer the "retro", "vintage", "minimalistic" products. i looked to start a company with a grass roots following, without all the bullshit. the difficult thing is to try to put it into words. escential was created exactly a year ago, and sometimes i feel my message is vague.

By trying to create a product with all of the previous qualities, a company sometimes pigeon holes themselves. For example, Patagonia give to the earth. I am not sure what Matuse gives back to. I am not sure if you even have to give back. I want to give back to the person and people that buy our products. I want to try to create some sort of connection with the surfers themselves. surf companies in today's market try to fill this void everyday, but usually fail. With either art contests, product designs, 1%, etc., all of these are very interesting yet somehow they feel very distant. i have trouble relating with any of these concepts, and i am not sure if i am the only one. I am attracted to waves, swells, tides, winds, boards, and anything that is escential to me being able to surf the next "perfect" wave. everyone has their own "escential" list to surfing. Mine is a board, wax, board shorts, wetsuit, and wave. I fell like if you had these five things, at any given moment surfing could take place. but, there are issues with each of them, and not only that, your "classification" as a surfer comes from each of these categories. For example, if i surfed a 5'10" thruster, with neon colored board shorts, in a head high wave, in the middle of a crowd, i would be considered a "typical" shortboarder (just and opinion). On the other hand, if i surfed a single fin 9'7" log, with birdwell boardshorts, in a waist high wave, in the middle of now where, i would be considered a "typical' longboarder. neither of them are the right ways to go, but for some reason there is a pull from either direction like one is better than the other. i often think it is human nature to create conflict. even with a beautiful, spiritual, peaceful, and demanding "activity" such as surfing, we find a way to pigeon hole ourselves and create an unspoken conflict. I am kinda rambling, but it was on my mind..... maybe i will be able to finish one day

Saturday, June 6, 2009

winter '09

couple of spec sheets for this upcoming wetsuit season.....

Thursday, June 4, 2009


check this out, really good article on icons, and notice the walls. thanks guys for name droppin


icons of surf has gotten some more suits, check them out,

we made a couple adjustments from the first suits ordered, i think we got it just right.

this is a new jacket model. it is 2mm front zip jacket. icons was the first to order the model. stoked